Friday, May 27, 2011

Technology, Law, and the Workplace: Week in Review

The New York Times ran an article this week that discusses the U.S. Army's increased use of social media to reach out to recruits. In short, the U.S. Army has launched a mobile application and is increasing efforts to reach out to new recruits via social media, including a Facebook page and a mobile blogging web page. Although I wrote about this development in a previous post, this week's article stood out to me in light of the upcoming Memorial Day holiday.

While change in recruiting tactics is nothing new for the U.S. Army, this story provides an interesting reminder to employers everywhere that success in recruiting and retaining your workforce requires constant adaptation. Although the core values and mission of the U.S. Army remain the same, the organization has taken it upon itself to adapt its message into a new medium to reach out to the next generation of its workforce. We could all take a page from the Army's book in this regard.

Technology in the Workplace
Technology and the Law More Generally
Technology in the News
  • Facebook is Developing Ways to Share Media (NY Times)
  • Raptr Wants to Kill Information Overload (Bits)
  • Your Toyota Would Like To Friend You Now (Fast Company)
  • After Joplin Tornado, Social Media Helps Victims Piece Together Lives (Fast Company)

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